How important is it to include a blog on a website?
Friday, 15 December 2017, 17:27 IST
All website owners want any many people to visit their page as possible. The more visitors there are, the more likely it is to get more sales and more clients. Newsletter subscribers will grow, and a more positive brand awareness is built overall. This is all well and good, but how exactly can a website become more visible? Many people use online methods called SEO (search engine optimisation) to ensure that their site is noticed by more people. The way that this works is that search engine companies such as Google and Bing will show users the more relevant answers to their search queries. For example, a user may be looking for ice-cream in t their local area. Google will then show them ice-cream stores in that location. If there were 10 ice-cream stores in that area, each store would want to be shown first in the search results. The way that Google would establish this is by deciding which of the stores is the most reputable and reliable. This is determined by the businesses website.
A site that is up-to-date, easy to use and has loads of relevant content is more likely to be shown first in a results list. For this reason, many people find it beneficial to include a blog on their site. This is very important asblog posts can be written on a regular basis and can include relevant content for users. This means Google is more likely to notice them. For those who are overwhelmed by setting up and maintaining a regular blog can always seek out the support of a professional digital agency. A digital agency can give all of the tools and knowledge that is needed to start a blog and can even run it for busy professionals. Here is a further look at how important it is to include a blog on a website.
Keywords can be included: One of the best benefits to including a blog is that keyword can be put into posts. Keywords are terms that are likely to be typed into a search bar. For example, someone looking for healthy recipes could potentially type in “desserts that won’t make me fat”. It could then be wise for a site to include that term into their posts. It is important, however, to not include that term too many times as Google can register that as spam and will not show that site higher up in search results. Furthermore, Google has been known to give our penalties for those who misuse SEO techniques. Tags can also be included in blog headings and ALT-tags can be included in the images on a post. These are all ways that will ensure that a search engine company is more likely to notice that site and deem them as reliable.
Guest-posts can be included: A great way to interact with other relevant websites is by swapping guest-posts. This means that one site will feature the other websites post on their blog and visa-versa. This is not only a great way to build connections but is also a good technique to build a back-linking profile. If a search engine company sees that a lot of people on the web are talking about a certain webpage, they will be more likely to see that page as a reputable source. This means that the more links that are shared around the web, the better. Again, it is important to not misuse this strategy and to only share good quality links to relevant pages.
In summary, there are many benefits to be had by including a regular blog on a website. It is important, however, not to over-use SEO techniques as they can be registered as spam. Working with a professional SEO digital agency is a great way to use tried and true methods that will not raise red flags with Google, Yahoo or Bing. Experts know what methods will work and how to implement them without going crazy. Featuring a blog is a great way to elicit trust with visitors and can help them engage and share content. Many business owners have seen an increase in sales and clientele when they have implemented a regular blog.