Idea Launches 'ULTRA', 5 Inch Q-core Smartphone

Launching the new ULTRA, Mr. Shashi Shankar, Chief Marketing Officer, Idea Cellular said, “The true potential of mobile broadband can be unleashed only with the development of the entire ecosystem. Keeping this in mind, Idea has been actively focused at offering affordable 3G Smartphones with high-end features, in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. This has helped us convert every 4th Idea subscriber into a data user. We are now encouraged to venture into the 5 inch category Smartphone with ULTRA, which is targeted at the evolving and experimental, young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives.”

ULTRA is the 12th Smartphone from Idea in the last two years, and the company has previously sold over 6 lakh devices in the 3.5 inch, 4 inch and 4.5 inch categories, in the Indian market. Idea plans to retail the new ULTRA through its own retail and service outlets across major 3G markets -Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, Gujarat, UP West & East, and Haryana.

As a special offer with ULTRA, Idea users across all major 3G markets can avail 3G data benefits of 3GB 3G Internet & Free Idea TV for 3 months, with a pack priced at Rs.259 – Rs.261.

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