Panasonic's Home Appliances Segment to Incorporate Intelligent Product Range

Continuing with its commitment towards technology and innovation, Panasonic has announced a significant expansion of Intelligent Home appliance range covering four models of refrigerator, 17 models of washing machine and a new inverter model microwave. The Inverter technology in all the three products ensure efficient operation with significant energy saving and less noise. The intelligent home appliances are equipped with core technologies and features like ECONAVI inverter technology that detects unconscious waste of energy using different sensors and optimises operations according to environmental conditions. It is designed and curated to suit the modern day needs for the consumers and make their life comfortable, convenient and energy efficient.

In the washing machine, the intelligent sensors detect the volume of laundry and the water temperature, and select the most efficient wash cycle with optimal operation for energy, water and time-saving. Coming with a host of new features like Active foam, Aqua Spin and Stain master, the newly launched back panel washing machines are a one stop solution for all washing needs. Featuring a big size washing tub and up to 25 percent less usage of water, the washing machine is available in seven different colours like grey charcoal and floral blue. Keeping the Indian market in mind, the models are made available between 6.2kgs to 14kgs capacity, with the range of INR 20,000 to INR 60,000.

The new refrigerators are not only equipped with unmatched features and advanced technology but also designed to blend in perfectly with the modern day kitchen. The stylish floral print range comes with a six speed inverter compressor powered by cutting-edge ECONAVI technology. The ECONAVI sensor technology monitors the refrigerators usage patterns to optimize cooling while adapting the power saving mode around the consumer’s lifestyle. ECONAVI in refrigerator is designed to cool 50 percent faster while reducing electricity consumption- inverter saves up to 49 percent and ECONAVI technology up to 10 percent of energy.  The AG Clean technology ensures 99.9 percent bacteria elimination. Redefining freshness and ensuring good health, the 307 L and 336 L refrigerators are priced at starting range of Rs. 37,000 and Rs. 45,000 respectively.

Ascending towards the notion of good health, Panasonic microwaves, starting from Rs. 6700 to        Rs. 20, 990, with all new range allows users to prepare scrumptious and healthy recipes without using a single drop of oil, butter, margarine or ghee. The 30 litre convection microwave with the zero oil cooking feature aims at promoting healthy cooking habits. Panasonic MWO -30 Convection model is also available in 20, 23 & 27 litre variants. These models are equipped with features such as Auto Menu for cooking quick meals, Vapour Clean for easy cleaning, and Epoxy grey cavity coating for protection against any kind of dirt accumulation. The inverter technology delivers a seamless stream of cooking power even at lower settings for precision cooking that preserves the flavour and texture of the food. The microwaves have a double heating power which allows the consumers to seamlessly Barbeque, Bake or tandoor Indian delicacies.

With this new launch, Panasonic is looking at 40 percent growth in the home appliances category in FY 2018-19, these latest offerings are a perfect blend of technology, utility and aesthetics.

“Panasonic has always been a frontrunner when it comes to innovation and technology. Our new avant-garde range of home appliances is a testament to our commitment of introducing intelligent appliances and home solutions. With new additions to our Home Appliances range we plan to capture double digit market share in the Home Appliances category in coming years” concluded Gaurav Minocha, Head- Home Appliances, Panasonic India.

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