SME's Are Our Primary Focus: SAP

Bangalore: With tighter IT budgets there are numerous things SMB can no longer ignore in terms of IT investments and plans. In today’s IT environment trends like BYOD are on the rise and basic technologies like data backup and document management may not appear as immediate priorities but, if ignored, can have a long-term financial impact.

Tom Kindermans, Senior Vice President, Business Solutions Asia – Pacific Japan, SAP said in an interview that their primary goal and vision is to make every customer get the best from their business. By 2015, the company aims for 40 percent of their software business run through channel partners. Kindermans also said that the company is looking for associates particularly from the SMB section.

SAP’s business analytics help SME’s and other channel allies to manage latest movements across the IT world. Trends include managing big data, providing insights on industrial contexts, monitoring performance goals and balancing risks. The company mainly covers innovations in 5 categories namely mobile, analytics, applications, database and technology and cloud computing, Kindermans said.

According to Gartner, a research firm, by 2020 over 75 percent of employees will be in need of business analytics, ranging from business, marketing, operations and channel.

One of the main challenges faced by SME’s, especially in Asia is that the companies are anxious of security and privacy availability in data storage, Kindermans said. “And then there is SAP, who is ready to help these small and medium enterprises to pull themselves up through all these hurdles, SME’s are our primary focus.” Kindermans exclaimed.

Kindermans said that the company largely focuses on 3 technology trends namely mobility, in-memory computing and cloud, which has the capability of changing the face of IT for a decade.

SAP is also the innovator behind the ever successful in-memory computing stack, SAP HANA. SAP HANA renovates business by streamlining applications, planning and providing predictive analysis on a single platform so business can operate in real-time.