3 Must-Watch SMB Trends for 2013
Tuesday, 04 December 2012, 23:45 IST
Bangalore: With 2013 around the corner, it’s probably the right time for SMBs to rethink their strategies as certain marketing and media trends are likely to take center stage in the coming year. At present, IT trends such as BYOD and basic technologies like data backup and document management may not appear as immediate priorities but, if ignored, can certainly have a long-term financial impact across the small and medium business space.
It’s also pretty evident that in coming years, trends such as social technology, security policy deployment and marketing rivalry between brands and consumers are going to be hub of SMB interest since tech and security adoption have turned out to be a major issue across this sector.
So with that in mind, here are 3 trends that are going to change the SMB landscape in the coming year.
#1 Mobile Wallets:
The year 2012 certainly market big for mobile wallet businesses across the SMB sector and this trend probably will get even hotter in 2013. Recently, there are many examples of companies embracing mobile payment solutions. For example, the partnership between Square and Starbucks has paved a clear cut payment for online mobile service solutions. Square, who is one of the front runners in online solutions, now processes all credit and debit card transactions at Starbucks stores across the United States. Apart from Square, Google Wallet and Passbook from iOS are among others who are competing in mobile payment solutions platform.
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