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China\'s cross-border e-commerce players value India, Middle East markets

Monday, 09 July 2018, 16:31 IST

China's major cross-border e-commerce players put much focus on the Indian and Middle Eastern markets, a report revealed.

According to app data provider App Annie, the Indian market enjoys a huge population and high potential for economic growth, thus attracting many e-commerce players to expand their presence, reports Xinhua news agency.

Smartphones are popular in Arab countries and local consumers have strong purchasing power. 

But the oil-rich countries lack textiles and other light sectors, offering cross-border e-commerce opportunities for products like apparel.

Alibaba's AliExpress tops the list, which mainly reviews the performances of third-party business-to-consumer e-commerce platforms targeting overseas consumers.

The report also showed that South American markets pose rising growth potential while developed markets in Europe and the US remain attractive to Chinese e-commerce players. 

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