Network18, one of India’s most diversified media conglomerates today announces that it has made a strategic investment of Rs 40 Cr in India’s leading e-commerce conglomerate Infibeam. The investment was structured and executed by Capital18, media, and venture investment division of the group. Various synergistic business strategies will be explored during the course of this partnership specifically in digital space. This partnership will further strengthen Infibeam’s leadership position across the businesses in digital domain.
Through this tie-up, Infibeam plans to integrate multiple platforms of Network18 Group assets to build a large customer base with its differentiated offerings. Infibeam’s offerings are targeted towards both businesses and direct consumers, and hence Network18 group’s assets, which have a strong presence across relevant audiences are a perfect fit to propel the next leg of growth for the company.
Sachin Tagra, Head – Capital18 says,” We invest media and strategic capital into emerging businesses and take part in their brand building journey. We partner with businesses with the objective of scaling brands to a great level of growth and acceptance.”
Capital18 earlier had made investments into companies such as Yatra, BookMyShow, Webchutney etc. Earlier this fiscal, Capital18 also invested in one of the leading brokerage companies of North India, SMC Global. These deals mark the recommencement of investments by Capital18 after a gap of couple of years.
“We want to establish Capital18 as the preferred growth partner for the emerging businesses in BFSI, fin-tech and other consumer internet plays. We are also focusing heavily on businesses which are capitalizing on the consumption story of tier 2 and tier 3 markets of India. The goal would be to partner with entrepreneurs that are looking to achieve exponential growth through various strategic initiatives across our platforms”, Sachin added.
Network18 Group’s assets, which have a strong presence across the relevant audiences are a perfect fit to propel the next level of growth for any company. The group houses strong media brands such as CNBC-TV18, News18 Network, Moneycontrol and Firstpost among others. Network18, recently integrated all its general news brands under the umbrella brand News18, thereby emerging as the largest news network in the country.
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