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7 Clever Ways to Improve Sales on Your Ecommerce Site

Wednesday, 25 July 2018, 18:09 IST
By SiliconIndia
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Are you a marketer or entrepreneur looking to drive sales and sales to your ecommerce store? Choosing the marketing strategy is like trial and error method as some bring benefits and other not. So it is quite important to refine the strategy after testing to know which proves to be perfect for your brand.Here are some of the best ways to improve ecommerce sales easily.



1) Engage customers responsibly






When running an ecommerce store, customers are your king and it is your responsibility to keep them engaged with new innovations. Woocommerce extra product options give customized interaction with visitors for an improved user experience which is the essential factor of ecommerce sales. Also, bringing customization options on the product page with best woocommerce plugins is advisable. Woocommerce extra product options give customized interaction with visitors for an improved user experience which is the essential factor of ecommerce. Thereby you can easily build long term customer relationship and boost your sales as well.







2) Active participation on Instagram



It has been reported that 70% brands are now on the Instagram with their marked presence. Try growing your brand account to grow sales and traffic by regularly posting contents, daily stories, images and live content weekly. Check out the competitors’ followers and comment to engage them with yours, also implement influencer marketing to check growth from different paid account promotion.



3) Never leave existing customers







Do you have a misconception that your existing customers are not enough to grow your business when there is a trouble? But rather than client acquisition, the first step you should always follow is to improve your client retention strategy. It is a fact that loyal customers add more products to their carts while shopping, have a chance of higher conversion rate and generate revenue with every visit. If you get new customers that would be great, but client retention strategy is cost efficient too as they are already familiar with the brand.







4) Analyze conversion rate optimization



Always try to check why visitors are leaving your site without buying by analyzing quantitative and qualitative data. With the information collected from UX research, qualitative data like interviews and surveys, A/B testing designs can also be changed on your store.



5) Let it be a trustworthy site







If the ecommerce store seems to be untrustworthy, nobody will buy from it. So the first thing you must make sure is that your site is secure. Cyber security has become a major concern for many shoppers now and many have been credit card fraud victims in the past 4 years. Make sure your customers’ information is quite secured with your site and you can even display some site security badge too. Never cheat the customers by displaying more security badges if you are not related to it actually.







6) Video demonstration matters



Who doesn’t love videos? A recent survey with top brands showed that video demonstrations have higher return of investment compared to other marketing strategies. If your website has a video, you will a customer to spend 90% more time than usual. Videos can communicate well with the visitors and they remember what they saw than they read. It also creates an increase in interest and engagement in any of your products when selling.



7) No more mere comments for testimonials







You may be aware that customer testimonials are best way to increase sales and traffic. But nowadays it is quite understood that these testimonials are written by the site owners itself. So try to get positive feedbacks from your existing customers and also post their picture along with the comment. This is to make sure your site is trustworthy and reliable.



If you feel that your sales are down the target line, it’s time to implement creative ways to market your products on the site. There are no accurate steps and rules to follow for an enhanced return of investment through traffic. Be alert always on the competition and come up with a unique value proposition.



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