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2. Path

Though it is a very simple photo and message sharing network that limits users to add maximum 150 connections, but it may be a nice way to attract higher quality audience. Its restrictions itself are becoming its strong point to attract more traffic. Due to the restrictions it allows users to have a more personal and private experience and connect to only those whom they know best.  Therefore at times just sharing contacts with these limited contacts help advertisers and marketers to have a deeper impact compared to other sites.

The idea of having only 150 connections is taken from the “Dunbar's number” according to which a human being can maintain close social contacts up to maximum 150 persons. The “limited user” attribute also encourage people to share more pictures, videos and personal information and take active participation by being relaxed which may not happen in big platforms like Facebook. Users may also trust advertisers and companies fast as they know it will be coming through reliable sources.

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