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Samsung Bets Big On Curved Screen Smartphones To Restore Its Charm

Monday, 17 November 2014, 15:19 IST
By SiliconIndia
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BENGALURU: Facing plunging Smartphone sales and rising competition from all sides of the Smartphone industry, the South Korean mobile maker “Samsung” is placing big bets on the new curved-screen devices. So this largely means that Samsung is racking up high-end devices with curved screens to restore its crumbling lead, reports Reuters.



The strong move from Samsung comes after its poor show of numbers in third-quarter as its  profits plunged 73.9 percent, placing it on a path to its worst ever year sales since 2011. In addition it was also said that this decrease in number was largely due to competition from Chinese manufacturers such as Xiaomi, Huawei and Lenovo, which produce cheaper Android devices at impressive price. The company has also faced increased pressure from the premium phone maker, Apple, since it launched the larger screen iPhone 6 and 6 Plus, which continue to see wait times of over one to four weeks, respectively.



Kim Nam-su, a senior Samsung Electronics designer said, "A change in the platform can bring about a variety of new considerations, I think a curved screen is a big solution for overcoming those challenges," reports Reuters.



However, having said that this could be something different from Samsung and it also raises few eyebrows to how the Korean phone maker would put its feet on number of factors, including keeping costs down while attracting developers to make apps to the curved-screen devices such as the Galaxy Note Edge. The curved edge provides app shortcuts, a notification display and access to other functions that operate independently from the main display.



The Samsung Galaxy Note Edge is expected to be priced at $399.99 with a two-year contract and $945.99 without contract through AT&T and other carriers in the U.S.
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